Gen AI-powered ecommerce search platform for merchants (Shopify, WooCommerce, PrestaShop, Magento) that links queries to product catalogs and generates dynamic AI overviews. Features AI question suggestions for low-result searches, a Playboard for display/filtering control, a Backroom analytics/actions overlay, business rules for boosts/redirections/promos, and customizable visuals/filters/synonyms with a privacy-focused design.