Cloud-based, low-code AI customer-segmentation and CDP platform for marketers and business users that delivers continuous customer-journey monitoring and lifecycle analytics to improve customer experience and marketing effectiveness. Provides 50+ metrics/algorithms (RFM, CLV, ABC/XYZ, cohort, churn, next-order), ad-hoc segmentation, individualized action recommendations (wake-up, cross-/up-sell, rescue, motivate) and enterprise integration/automation with ERP/CRM/e‑commerce/marketing.